Squarespace Website / Logo Development / Branding


Julie is a Rochester, NY-based watercolor fine artist. She creates beautiful, sensitive large-scale watercolor paintings and graphite drawings with personal and physical environmental themes.

Her ten-year-old website was in desperate need of updating, and she came to me to help her create a modern, easy-to-use site that showcased her the delicacy of her work.



Julie's only existing branding was a brochure that another designer had done for her. We followed the same fonts and color scheme as her brochure, and kept her business cards simple to showcase her artwork.

“My old site was tired and very out of date. It was quite frankly such an embarrassment I wouldn’t tell anyone to reference it as an example of my work. The new website Arianna created is awesome! It has inspired me to open myself up to new possibilities. I am looking at grant proposals, exhibits out of the area and even residency programs. She helped me set up a business Facebook page and even created business cards for me. I can’t say enough about her superior qualities as a business woman and now a friend.”
— Julie Bero-Emerson