Squarespace Website / Logo Development / Branding / Print Collateral

Squarespace Website

Stephanie Dixon is a certified acupuncturist, herbalist, and massage therapist serving the greater NYC area. She practices acupuncture and massageunder the clever moniker of 'Kneadles'. She didn't have a website or any kind of cohesive branding, so she came to Rascal Dart to create a look and feel that was right for her.  

Logo, Branding & Business cards


Holistic businesses tend toward simple geometry and natural forms. After trying a few more traditional directions, we settled on a handdrawn burst and a typeface with slightly rough, natural edges.


Stephanie has an incredibly vibrant personality, and we wanted that to translate into her branding. The 'sunburst' reference organically expanded into a bright but harmonious palette of rich sunset tones.