Squarespace Website / Logo Development

Squarespace WEBSITE

The only branding directive we had for Neohire South, Josh Stomel's California-based tech recruitment company, was to use the color red. These guys really are a tight-knit team, and it shows in how they interact - most of the photography used on the site was pulled from their social media platforms. The foundation of this company is relationships, so we made sure to highlight each team member with individual bios.

 

LOGO

 

Initially I wanted to reference the 'south' geography (Neohire South is SoCal based) by using an arrow pointed in the direction of South on a compass rose, but we quickly realized that an arrow pointed down could easily be construed as negative, so we flipped the arrow up into a positive direction and simplified the mark by using it as the dot on the 'i'.