Logo & Branding
Asa wanted to reference the round shape used in her old logo, but she was looking to move away from the heavy, distressed look to a light, elegant logo that works well as a photo watermark. Our final logo is both dynamic and delicate, implying the reflections and movement of a camera lens.
Asa shared a Pinterest board to show us which color palettes she was drawn toward. Our final palette combines a dirty indigo-navy with a copper gradient/foil - implying quality, but quirkier than traditional gold or silver metallics.