Squarespace Website / Logo Development / Branding

Squarespace Website

Asa Shutts runs a Rochester, NY photography and videography business. She came to Rascal Dart looking for a website and brand overhaul to better align her brand to her high-end clientele and position Shutts Productions as the obvious choice for local wedding and event videography.


Logo & Branding


Asa wanted to reference the round shape used in her old logo, but she was looking to move away from the heavy, distressed look to a light, elegant logo that works well as a photo watermark. Our final logo is both dynamic and delicate, implying the reflections and movement of a camera lens.

Asa shared a Pinterest board to show us which color palettes she was drawn toward. Our final palette combines a dirty indigo-navy with a copper gradient/foil - implying quality, but quirkier than traditional gold or silver metallics.


Arianna was relentless in making sure that she listened, inquired, and understood, what I needed before creating a site that captures me and my business to a T. She put up with my obsessive focus on detail regarding my logo, with grace and excitement. She led me in creative directions that surprised and delighted me. I can not say enough about how in love I am with the work she and her team have done for me. Worth every penny and then some!
— Asa Shutts, Shutts Productions